JBL Speaker innovation continues to redefine portable audio, and JBL has once again proven why it remains a dominant force in the speaker market. At IFA 2025, the company introduced an impressive lineup of new products designed to meet the needs of casual listeners, audiophiles, and party enthusiasts alike. Among the announcements, the most talked-about release is the JBL New Speaker called the JBL Grip—a compact yet powerful device that strikes the perfect balance between portability, design, and affordability..
In this comprehensive review, we’ll explore every detail of the new Grip, as well as its larger siblings, the Boombox 4 and the PartyBox 720, giving you an in-depth look at what JBL’s latest lineup has to offer.
JBL’s Legacy in Portable Audio
For decades, JBL speakers have been synonymous with durability, vibrant design, and sound that punches above its price point. From the ultra-portable JBL Clip series to the wildly popular JBL Flip models, the brand has consistently delivered products that cater to both casual music lovers and serious listeners.
The JBL Grip represents a new middle ground in JBL’s lineup, strategically positioned between the Clip 5 and Flip 7. This placement fills a gap for users who want a speaker that’s bigger and more powerful than the Clip but more affordable and compact than the Flip.
Introducing the JBL Grip: Compact Powerhouse
The JBL Grip immediately stands out for its playful design. Modeled to resemble a soda can, the cylindrical build is both fun and functional, making it easy to hold with one hand. Despite its compact footprint, the speaker packs serious audio performance that belies its size.
Key Features of the JBL Grip:
- Affordable Price Point: At $99, the Grip is one of the most budget-friendly entries into JBL’s portable speaker family.
- Battery Life: Up to 14 hours of playtime, ensuring all-day listening without frequent charging.
- Durability: With an IP68 water- and dust-resistance rating, the Grip is built to handle poolside parties, beach outings, and outdoor adventures with ease.
- AI Sound Boost Technology: JBL’s proprietary audio enhancement ensures punchy bass and distortion-free highs, even at maximum volume.
- Auracast Support: Enables seamless connectivity and multi-speaker pairing for immersive sound experiences.
- Customizable Ambient Lighting: A pill-shaped rear light can be adjusted through the JBL app to create static or dynamic visual effects.
Available in a variety of bold colors—black, blue, camo, pink, purple, red, and white—the Grip offers personalization options that match every style and mood.
Design and Build Quality
Weighing in at just over a pound, the JBL Grip is small enough to slip into a bag yet sturdy enough to withstand everyday wear and tear. The cylindrical design improves both portability and sound projection, delivering a 360-degree listening experience.
The lighting system adds a modern twist, making it not only a music device but also a stylish accessory for gatherings. The app integration allows users to fine-tune both sound and lighting, giving them full control over the speaker’s personality.
Audio Performance: Small Size, Big Sound
Despite its compact frame, the JBL Grip surprises with its powerful audio output. The AI-driven Sound Boost technology enhances bass depth without muddying mids or highs, resulting in a balanced audio signature. Whether you’re streaming hip-hop, acoustic tracks, or electronic dance music, the Grip delivers consistent clarity and energy.
When paired with JBL’s Auracast feature, multiple speakers can be connected to create a surround-sound atmosphere—ideal for house parties or outdoor events. This versatility sets the Grip apart from competitors in the same price bracket.
Comparing the JBL Grip to the Flip 7
One of the biggest talking points around the JBL New Speaker is how it stacks up against the JBL Flip 7, a fan-favorite portable speaker.
| Feature | JBL Grip | JBL Flip 7 |
|---|---|---|
| Price | $99 | $129 |
| Battery Life | 14 hours | 15 hours |
| IP Rating | IP68 | IP67 |
| Weight | ~1 lb | ~1.2 lbs |
| Audio Enhancements | AI Sound Boost | Standard JBL Sound |
| Lighting | Customizable rear ambient light | None |
While the Flip 7 offers slightly longer battery life, the Grip’s lower price, enhanced durability, and customizable lighting make it a strong alternative for budget-conscious buyers.
Expanding the Lineup: Boombox 4
Alongside the Grip, JBL introduced the Boombox 4, a $550 powerhouse designed for listeners who crave deeper bass and larger sound output. Lighter than its predecessor, the Boombox 4 still manages to deliver 50% more power output when running on battery.
Its portability, combined with JBL’s signature rugged build, makes it ideal for outdoor events, large gatherings, and extended use. For users who find the Grip too small, the Boombox 4 presents a perfect middle ground between affordability and high-end performance.
The Giant of the Family: PartyBox 720
At the other end of the spectrum lies JBL’s most ambitious product yet—the PartyBox 720. Priced at $1,099, it is the brand’s largest portable speaker to date, building on the success of the 710 model from 2021.
PartyBox 720 Highlights:
- Massive Power: Up to 800W of output for thunderous, room-filling sound.
- Battery or Plug-In Options: 15 hours of battery life, or continuous play when plugged in.
- Weight: At 7 pounds, it remains portable despite its impressive power.
- Dynamic Light Show: Full customization via the JBL app, turning any space into a party arena.
This model is designed for serious partygoers who want professional-grade sound in a portable package.
Release Dates and Availability
- JBL Grip: Available for preorder now; official launch on September 28, 2025.
- JBL Boombox 4: Launching alongside the Grip on September 28, 2025.
- JBL PartyBox 720: Available for preorder now; official launch on September 21, 2025.
Final Verdict: Should You Buy the JBL Grip?
The JBL Grip is more than just another addition to JBL’s catalog—it’s a smartly positioned product that balances style, portability, and affordability. For $99, it offers robust sound quality, excellent durability, and unique design features like customizable ambient lighting that make it stand out in a crowded market.
For those seeking larger sound and premium features, the Boombox 4 and PartyBox 720 extend the lineup, ensuring that JBL has a product for every type of listener and occasion.
In conclusion, JBL has once again demonstrated its expertise in creating portable speakers that meet the needs of diverse users. The Grip, in particular, is poised to become a fan favorite, combining everything we love about JBL in a smaller, more affordable package.