This article explores the collaboration between Mercedes-Benz and Starbucks to bring fast-charging electric vehicle (EV) stations to 100 Starbucks locations along Interstate 5 (I-5), a major highway stretching from Canada to Mexico on the West Coast.
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Faster Charging on the Go
The new stations will boast impressive 400kW charging speeds, significantly reducing charging times compared to standard chargers. This partnership aligns with Mercedes-Benz’s $1 billion plan to establish a global network of 2,000 EV charging hubs. Their first station in Atlanta, featuring a comfortable waiting area and 400kW speeds, exemplifies their commitment to a premium charging experience.
Strategic Partnership for a Sustainable Future
This initiative highlights a growing trend in the automotive industry: collaborations to expand EV charging infrastructure. While Mercedes-Benz finances the installation, Starbucks provides valuable space within their parking lots. Notably, MN8 Energy, an arm of Goldman Sachs Asset Management specializing in renewable energy, contributes half of the project’s cost, emphasizing a shared commitment to sustainability.
Finding the Right Partner
Securing suitable locations for charging stations is often challenging. EV charging infrastructure typically requires space for transformers, load centers, and other equipment, making real estate partnerships crucial. Starbucks’ extensive presence along I-5 makes them an ideal partner for this project.
Coffee Break with a Charge
The extended charging times for EVs compared to gas-powered vehicles highlight the importance of strategically locating charging stations. By placing them at Starbucks, Mercedes-Benz acknowledges that EV drivers value amenities like comfortable seating and refreshments while their vehicles charge. This strategy aligns with similar initiatives from other automakers. Volkswagen, for example, installs chargers at major retail stores like Walmart and Target, while Tesla envisioned a Supercharger station with a restaurant and movie theater (construction yet to begin). Notably, Starbucks previously partnered with Volvo to establish charging stations along highways connecting Seattle and Denver.
The Road Ahead
This collaboration between Mercedes-Benz and Starbucks represents a significant step towards a more robust and convenient EV charging infrastructure on the West Coast. With faster charging times and strategically placed locations, this project aims to enhance the electric car road trip experience for EV drivers across the United States.