At IFA Berlin 2025, ESR introduced a powerful lineup of next-generation technology designed to redefine the way users charge, protect, and use their devices. With more than 123 million customers worldwide, ESR has built a reputation for innovation and reliability, and its latest announcements demonstrate the brand’s commitment to making technology smarter, faster, and easier to use.
CryoBoost: A Breakthrough in Wireless Charging
The highlight of ESR’s showcase is the CryoBoost wireless charging technology, which the company proudly describes as the world’s first “wired-speed” wireless charging solution.
Unlike traditional wireless charging, CryoBoost integrates Qi2.2 25W fast charging with active cooling to ensure that devices charge quickly without overheating. A built-in cooling fan, operating at less than 25 decibels, ensures silent performance while reducing device temperatures by an average of 6.5°F compared to fanless systems.
For real-world performance, this innovation means that an iPhone 16 Pro can charge from 0% to 50% in just 30 minutes—a speed previously only possible with wired charging.
ESR CryoBoost Product Lineup
To make CryoBoost widely accessible, ESR is integrating the technology into multiple product categories:
- CryoBoost Foldable 3-in-1 Magnetic Charging Station
A Red Dot Award-winning charger that folds down to just 15.8 mm, making it perfect for travel. It supports simultaneous charging for iPhone, Apple Watch Series 10, and AirPods, with the Apple Watch reaching 80% in just 30 minutes. - CryoBoost 3-in-1 Charging Station
A desktop charging hub equipped with a MagSafe stand, Apple Watch dock, and AirPods charging bay. It also features nightstand mode with StandBy clock display, blending functionality with style. - OmniLock Magnetic Car Charger
A robust car charging solution featuring reinforced arms, shock-absorbing pads, and CryoBoost cooling. ESR also revealed that more car-mount options will be released later in 2025.
These products demonstrate how ESR is not only optimizing power delivery but also ensuring that wireless charging can finally match the speed of wired connections.
Productivity Boost: Next-Gen iPad Keyboard Cases
ESR also unveiled new iPad accessories tailored for productivity and flexibility. The latest keyboard cases provide detachable Bluetooth connectivity, 65% larger trackpads, and multi-touch gesture support, ensuring a laptop-like experience for professionals, students, and casual users alike.
ESR Shift Keyboard Case
Built for professionals, the Shift Keyboard Case offers multiple viewing and typing angles, from 20° to 75° in landscape mode, a 20° drawing angle, and a 70° portrait setup. With a battery life of up to 195 days on the 13-inch model, it is designed for heavy users who demand performance and flexibility.
ESR Flex Keyboard Case
A lighter, more compact alternative, the Flex Keyboard Case is designed for students and everyday users. It features a triangular stand design, integrated Apple Pencil holder, and up to 60 days of battery life with daily use. This balance of portability and productivity makes it an ideal solution for mobile work or study environments.
Stronger iPhone Protection: Cyber Tough & Armorite Pro
Looking ahead to the upcoming iPhone releases, ESR previewed its most advanced protective accessories yet.
- Cyber Tough Magnetic Case
Designed for durability, this case features reinforced Air Guard corners, dual-layer camera protection, and a built-in stand for media consumption. - UltraFit Armorite® Pro Screen Protector
Built with Corning Accessory Glass, this screen protector introduces an anti-reflective coating that reduces glare by 50%, making it more comfortable to use iPhones outdoors and in bright environments.
Together, these accessories show ESR’s continued focus on durability and user experience, ensuring that smartphones are better protected without compromising style or convenience.
ESR’s Mission: Tech Made Easier
Tim Wu, CEO of ESR, summarized the brand’s mission at IFA 2025:
“Tech Made Easier is not just our mission, it’s our commitment. With these launches, we’re empowering users everywhere with smart, versatile, no-compromise solutions for charging, protection, and productivity.”
By blending cutting-edge charging technology, versatile productivity tools, and rugged device protection, ESR is setting a new standard for the consumer electronics industry.
Why ESR’s Announcements Matter
The consumer technology landscape is increasingly crowded with brands promising innovation. What sets ESR apart is its ability to combine engineering expertise, award-winning design, and real-world usability.
With CryoBoost, ESR has solved one of the biggest drawbacks of wireless charging: slow performance and overheating. With its new keyboard cases, ESR is offering professionals and students genuine alternatives to laptops. And with its new iPhone protection line, the company continues to prove its ability to anticipate user needs ahead of Apple’s product launches.
As technology evolves, ESR is positioning itself as a leader in fast charging, productivity-focused accessories, and device protection—three categories that every modern user relies on daily.